India Feels UP and at 7UP we salute that with our new positioning. We are kick- starting the New Year with an exciting new ad film, a unique. 7UP - I Feel UP Dhanush advertising campaign and the success story at afaqs! Creative Showcase with other related Creatives by 7UP and the. Ads Bragged That 7Up Was So Pure, It Had the Youngest For 7Up is so pure, so wholesome, you can even give it to babies and feel good about it. same time of the babies campaign that the Seven-Up Co. emerged from a.